Edith’s Rooftop Lounge

Proposed brand identity for a garden-themed rooftop bar in downtown Boston. The name is an homage to Edith Wharton, whose passion for Italian gardens inspired her to custom-design a lush retreat of her own — her beloved The Mount estate in Lenox, Massachusetts. The identity draws inspiration from the bar’s position as an intimate oasis perched above a densely populated, largely concrete-and-steel cityscape.

 

 
Moodboard

Moodboard

Logotype process

Logotype process

Brand components

Brand components

Business cards

Business cards

Ground-level signage

Ground-level signage

Coasters

Coasters