The Rue 365

TEAM:
Katie Sullivan (Copy)
Jen Frenette (Production)

Identity, digital marketing, and direct mail design for Rue La La's premium membership program, The Rue 365. Members paid $100 to receive free shipping for one year plus two $50 gift cards from a selection of desirable brands. To add a dose of playfulness to the delivery of customers’ chosen gift cards, the mailer unfolded to reveal a poster with 365 cheeky excuses to shop.

Rue 365 members received their selected gift cards in a mailer with lots of little touches designed to delight.